Reaching your target market is one of your main priorities as a business owner, perhaps the main one. Connecting with them, engaging with them, building trust, developing relationships and ultimately creating long-term loyalty are what follow. Where your target market hangs out, will depend on the product or service you’re providing. What do you offer? […]
6 Tips to grow your customer base using social media
Yeah yeah, I know – it’s time consuming, it’s difficult to know how to engage with them properly, it’s another item on the list when you’ve already got lists coming out of your ears! But yes, it’s also an important one to attract, gain and retain customers. Using social media channels to interact and engage […]
How to improve your email marketing campaign
Are you increasing your email marketing campaign strategy in 2014? It’s not surprising if you are. It’s an effective way to build customer relationships, improve brand awareness, create loyalty, distribute information, and ultimately achieve more sales. Email marketing is the one tool that’s low-cost yet has the potential to grow your business significantly. If done […]
Struggling for new blog article ideas?
You’re not the only one! It can be difficult thinking up new and exciting ideas for your company blog. And of course the trouble is once you’ve started, you kind of need to stick with it. Which just adds another stressful element to your already hectic day. At this point I should of course jump […]
Have you checked your website recently?
When was the last time you looked at your business website? I mean really looked at it. Properly. If you haven’t done so within the last 6 months it’s probably a good time to give it a good critique. Why? To help attract new customers Create a stronger online presence Increase organic traffic through SEO […]