The first part in this series looked at the benefits of email marketing, now I want to share the steps for implementation. 1. Develop your strategy. Before you start it’s important to outline a simple strategy to ensure you stay focused by looking at your target audience and offering: Ascertain who are you targeting? What […]
Email marketing – Part 1
Email marketing for small businesses can be incredibly successful. It can help create customer loyalty, improve brand or service awareness, build that all important trust, and ultimately help to increase your client / customer base. It’s extremely easy to implement and maintain, although like anything that’s going to be effective, it does need forward planning […]